As Seen on Dragons’ Den
On Season 20, Episode 6 of CBC’s Dragons’ Den, MATT Concrete took its ultra-thin, low-carbon concrete panels to a national audience and walked away with a deal from Dragon Arlene Dickinson.
“You have passion in your business. You’re emotional about it."
Arlene Dickinson
On air, the Dragons lifted, nailed, and handled the panels themselves—seeing first-hand that they are light, easy to install with standard tools, and suitable for DIY and professional projects alike.
What the Dragons saw
A new way to work with concrete
– A real concrete surface on a thin sheet that can be cut, nailed, or glued like plywood, but looks and wears like concrete
Speed and simplicity
- Dragon Drew Scott, who regularly installs concrete-look surfaces on his projects, recognized that MATT’s panels could significantly speed up timelines and reduce on-site mess​​
The offers:
two Dragons, one deal
After a round of tough questioning on margins, capacity, and go-to-market, the pitch led to two competing offers by Arlene Dickinson and Drew Scott.
In the end, Randy and Kevin chose to partner with Arlene Dickinson at $150,000 for 20%
Let’s build what’s next, together
Our time in the Den was one milestone. The real work is what comes next: scaling production, expanding distribution, and a professional sales team to bring MATT panels to more projects across North America.
Interested in working with us?
Reach out through our contact page to talk projects, partnerships, or automation opportunities.
About
Dragon's Den
Dragons’ Den is CBC’s long-running business reality show where Canadian entrepreneurs pitch their ideas to a panel of high-profile investors, the “Dragons,” in hopes of securing funding and strategic partnerships.
